Act! Web Lead Forms

Capture Leads & Automate Customer Engagement

Act! Web Lead Forms makes it easy to collect customer data, generate leads, and automate follow-ups with customizable online forms. Whether you're handling quote requests, newsletter signups, or customer surveys, Act! Web Lead Forms ensures every response is captured, organized, and actionable—without manual data entry.

Turn Online Form Submissions into Actionable Leads

Stop wasting time manually entering customer data. Act! Web Lead Forms automatically updates contact records, triggers follow-ups, and categorizes leads, so you can focus on closing deals.

  • Create fully customizable web forms for lead generation, surveys, or requests
  • Auto-update or create a new Act! contacts based on form submissions
  • Trigger automated follow-ups to nurture leads and improve engagement

Streamline Data Collection & Improve Customer Insights

Act! Web Lead Forms gives you the tools to track, analyze, and act on customer feedback. Run reports, segment responses, and ensure every form submission becomes valuable business insights.

  • Run detailed reports to analyze customer responses and engagement
  • Categorize and segment leads to personalize follow-ups and boost conversions
  • Secure your data with built-in access controls and spam protection

Web Lead Forms is included with an Act! Advantage subscription.

Act! Advantage Standard

Includes Standard Web
Lead Forms

Embed customizable contact forms and publish online forms and questionnaires to efficiently collect customer data—no coding required. All submissions sync seamlessly into Act!, making it easy to capture and manage insights in one place.

Includes one designated user

Act! Advantage Professional & Ultimate

Includes Advanced Web
Lead Forms

Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions.

Included for all users

To learn more about how Web Lead Forms can benefit your business, give us a call at 866-873-2006.