Turn Online Form Submissions into Actionable Leads
Stop wasting time manually entering customer data. Act! Web Lead Forms automatically updates contact records, triggers follow-ups, and categorizes leads, so you can focus on closing deals.
- Create fully customizable web forms for lead generation, surveys, or requests
- Auto-update or create a new Act! contacts based on form submissions
- Trigger automated follow-ups to nurture leads and improve engagement


Streamline Data Collection & Improve Customer Insights
Act! Web Lead Forms gives you the tools to track, analyze, and act on customer feedback. Run reports, segment responses, and ensure every form submission becomes valuable business insights.
- Run detailed reports to analyze customer responses and engagement
- Categorize and segment leads to personalize follow-ups and boost conversions
- Secure your data with built-in access controls and spam protection
Web Lead Forms is included with an Act! Advantage subscription.
Includes Standard Web
Lead Forms
Embed customizable contact forms and publish online forms and questionnaires to efficiently collect customer data—no coding required. All submissions sync seamlessly into Act!, making it easy to capture and manage insights in one place.
Includes one designated user
Includes Advanced Web
Lead Forms
Everything in Standard, plus the ability to trigger drip campaigns, create opportunities directly from form submissions, and share images to enrich customer interactions.
Included for all users
To learn more about how Web Lead Forms can benefit your business, give us a call at 866-873-2006.