About Us

We Know Small Business CRM

As a pioneer in CRM since 1987, Act! has been helping small businesses succeed for over 35 years. Today, we continue to empower SMBs worldwide with a powerful, all-in-one front-office solution that seamlessly integrates CRM, marketing, and customer service—giving them the tools they need to build stronger relationships, deliver exceptional service, and drive growth.

Check out our timeline spanning decades of innovation and growth

1987
Activity Control Technology (1st CRM) was created by Pat Sullivan & Mike Muhney
2001
Sage Group purchased parent company, Interact Commerce
2006
Name stylized as ACT! by Sage
2013
ACT! was acquired by Swiftpage
2018
SFW Advisors acquired Swiftpage
2019
Act! Introduced Act! Marketing Automation
2021
Act! received Best Worklife Balance & Best CEO for Women Awards
2022
Act! received the CRM Excellence Award, Act! wins Bronze Stevie Award, Act! receives the Best Places to Work in Phoenix Award
2023
Bruce Reading was hired as CEO (March), SMS Text Messaging integration introduced
2024
Act! launches Act! Premium Cloud Mobile, AI Writing Assistant added to Act! Marketing Automation
2025
Act! launches Act! Advantage front-office solution.

Empowering Small Businesses since 1987

Headquartered in Scottsdale AZ and Newcastle upon Tyne England, Act! has been at the forefront of customer management for over three decades. Since our inception, we’ve been dedicated to helping hundreds of thousands of businesses around the globe keep organized, forge stronger customer relationships, and grow their bottom line.

Act! unites your customer data, sales and marketing processes, website, accounting system, business apps, and more in an organized and user-friendly interface enabling you to access key customer information with ease in the office or on the road.

Act! CRM Worldmap Treatment

Customizable CRM Solutions That Work the Way You Do

Millions of users around the globe start their day with Act!. Our CRM is easily customizable, ensuring that the most important information is always front and center. With modules like contacts, calendars, and history seamlessly integrated and advanced search filters built-in, everything you need is just a few clicks away.

Act! CRM Video Thumbnail
Since we pioneered this software category in 1987, Act! has been centered around the belief that business, especially small business, is all about relationships. Our CRM solutions help you move beyond transactions and see your customers as individuals, strengthening relationships that improve retention, loyalty, and profitability.
Bruce Reading
CEO & President
Act! CRM Worldmap Treatment

We’re with you every step of the way.

At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalized assistance from day one. You’ll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.

Ensuring your Success

Among the hundreds of thousands of businesses that use Act! daily, many share a common challenge: knowing that sales and marketing are crucial for growth, but struggling to focus on them due to limited resources. Act! is here to fill that gap, providing the tools you need to succeed, without the complexity you don’t.

Take the story of SmartVentilation, a long-time customer providing environmental remediation services. With Act!’s help, owner Wayne Dean was able to set up large-scale marketing campaigns with ease, uncovering new prospects and expanding his business.

Act! has been incredibly responsive to the unique needs of my business. With strong support and detailed training videos, I’ve gained an incredible level of confidence that I can achieve the goals that I want to reach with Act!’s marketing automation tools.
Wayne Dean
Founder & Owner, SmartVentilation
Act! CRM Worldmap Treatment

See what other customers have to say about Act!

Act! CRM Worldmap Treatment

Act! against Hunger

Act! proudly supports Feed My Starving Children

A nonprofit organization dedicated to helping fight childhood
hunger in communities around the world.

Still Going Strong After 37 Years

After more than 37 years in the industry, Act! remains a leader in CRM software, backed by a strong global network of partners and a dedicated team. We continue to innovate, recently launching a new mobile app and expanding integrations with popular tools like Outlook and Gmail.

“We’re growing as a company, we’re growing the functionality within our products, and we’re growing our relationships with customers and partners. Powered by our passionate people, we’ll continue to deliver affordable, effective solutions for better customer relationships, and we’ll continue to strengthen our own.”

Bruce Reading
CEO & President

Our Promise

At Act!, we're committed to helping small businesses around the world get and stay organized, exceed client expectations, and focus on what matters most: growing their business.

Customers love our award winning software!