Empowering Small Businesses since 1987
Headquartered in Scottsdale AZ and Newcastle upon Tyne England, Act! has been at the forefront of customer management for over three decades. Since our inception, we’ve been dedicated to helping hundreds of thousands of businesses around the globe keep organized, forge stronger customer relationships, and grow their bottom line.
Act! unites your customer data, sales and marketing processes, website, accounting system, business apps, and more in an organized and user-friendly interface enabling you to access key customer information with ease in the office or on the road.


Customizable CRM Solutions That Work the Way You Do
Millions of users around the globe start their day with Act!. Our CRM is easily customizable, ensuring that the most important information is always front and center. With modules like contacts, calendars, and history seamlessly integrated and advanced search filters built-in, everything you need is just a few clicks away.


We’re with you every step of the way.
At Act!, your success is our priority, and we’re here to help make it happen. Unlike other CRMs that leave you to figure things out on your own, we provide personalized assistance from day one. You’ll have a dedicated Account Manager (a real human, not a chatbot!) and free onboarding with your subscription by a team of experts ready to get you up and running fast.
Ensuring your Success
Among the hundreds of thousands of businesses that use Act! daily, many share a common challenge: knowing that sales and marketing are crucial for growth, but struggling to focus on them due to limited resources. Act! is here to fill that gap, providing the tools you need to succeed, without the complexity you don’t.
Take the story of SmartVentilation, a long-time customer providing environmental remediation services. With Act!’s help, owner Wayne Dean was able to set up large-scale marketing campaigns with ease, uncovering new prospects and expanding his business.

Still Going Strong After 37 Years
After more than 37 years in the industry, Act! remains a leader in CRM software, backed by a strong global network of partners and a dedicated team. We continue to innovate, recently launching a new mobile app and expanding integrations with popular tools like Outlook and Gmail.
“We’re growing as a company, we’re growing the functionality within our products, and we’re growing our relationships with customers and partners. Powered by our passionate people, we’ll continue to deliver affordable, effective solutions for better customer relationships, and we’ll continue to strengthen our own.”
Bruce Reading
CEO & President