Marketing Automation

JavaScript is required for our website to function.

Please disable any browser extensions that block JavaScript from loading.

Email Marketing

Email Marketing Plus

Deliverability

Integrated CRM & Marketing

EMAIL MARKETING

Design and send impactful email communications that get results

Start with one of 170+ sample templates or import existing templates into Act! Email Marketing, then use the interactive template editor to custom-tailor professional email marketing communications. The simple drag-and-drop interface requires no formal coding or design skills, and both mobile and desktop preview modes ensure flawless rendering. Send one-time ad-hoc emails, or map out multi-step drip campaigns for groups of contacts using the visual workflow designer for a graphical representation of your automated communication flow.

Understand what’s working and refine your communication strategy with real-time email performance metrics such as opens, clicks, bounces, and more. Individual results automatically link to each recipient’s contact record so you have a complete view of every interaction with your company. Plus, email list verification helps ensure you send to valid, current addresses to maximize results.

Key features:

Email Marketing
Template Library
Interactive Template Editor
Email Tracking & Metrics

Drip Marketing
Visual Workflow Designer
Campaign Calendar
Email List Verification

Act! Email Marketing is included with an Act! Advantage subscription.

Act! Email Marketing Plus is included with an Act! Advantage Professional and Ultimate subscription, and available as an add-on to Act! Advantage Standard.

EMAIL MARKETING PLUS

Engage and grow your audience and foster lasting customer relationships

Let Act! do the work for you to drive engagement with customers and prospects. With Act! Email Marketing Plus, you can design and automate response-driven nurture campaigns to lead prospects and customers down personalized paths based on their engagement with your email communications. Design from scratch, or leverage pre-built turnkey campaigns with built-in activity triggers. An integrated AI writing assistant helps you effortlessly create relevant and compelling content and ensures proper spelling and grammar.

Grow your audience by deploying custom landing pages or adding forms to your website to capture new leads, share campaigns on your social sites to extend your reach, or send surveys and newsletters to stay consistently engaged with customers. New leads instantly become contacts in Act! with automated follow-up activities assigned to capitalize quickly on new opportunities.

Key features:

AI Writing Assistant
Turnkey Campaigns
HTML Email Editor
URL Shortener

Social Sharing
Landing Pages & Forms
Surveys & Newsletters
Response-driven Nurture Marketing

MARKETING AUTOMATION

Fuse your sales and marketing efforts for maximum productivity

Watch as Act! Marketing Automation turns digital marketing engagement into prioritized sales activities in real time. Act! scores leads based on a prospect’s or customer’s engagement with emails, lead forms, or surveys, then automatically creates and assigns activities to ensure rapid follow-up. With a closed-loop connection between your sales and marketing activities, you’ll quickly expand your reach and be able to focus your attention where it counts.

Advanced features including A/B testing, Asset Tracking, and Website Activity Tracking help you identify your best-performing messaging, creative, and marketing assets such as collateral and YouTube videos, and analyze customer behavior on your website.

Key features:

Automated Marketing-to-CRM Workflow
Asset Tracking
Advanced Lead Capture
Lead Management & Scoring

Event Marketing
Website Activity Tracking
Progressive Profiling
A/B Testing

AMA-Marketing-Automation-final-03-1024x780

Act! Marketing Automation is included with an Act! Advantage Ultimate subscription, and is available as an add-on to Act! Advantage Standard and Professional.

To learn more about how Act! Marketing can benefit your business, or to upgrade your plan, call us at 866-873-2006 or contact your Act! Certified Consultant.

Call 866-873-2006

View Plans & Pricing

Trust your email communications will reach inboxes

Act! Email Marketing is backed by an expert deliverability team to help you manage your sender reputation, achieve outstanding delivery rates, and fast-track your success. Plus, you’ll have access to a library of self-service digital assets – including training guides and a video library – to help you get started with ease, as well as helpful tools for GDPR compliance, spam analysis, managing opt-outs, and other essential deliverability topics.

If you need additional training or assistance, our Customer Success team is available to guide you through set-up, configuration, and usage best practices.

Act! Email Deliverability Guide (PDF)

Download Now

Don’t miss our upcoming training webinar:

From Spam to Success: Email Deliverability Best Practices
Wednesday, April 30 | 11am ET

Are your emails landing in inboxes—or the dreaded spam folder? Join us for this live, expert-led training where we’ll break down the essentials of email deliverability and give you the tools to get your messages seen, not filtered.

Whether you’re a seasoned email marketer or just getting started, this session will help you improve inbox placement, protect your sender reputation, and boost engagement across your campaigns.

Integrated CRM & Email Marketing

Expand your reach and deepen relationships with existing customers – managing the entire customer lifecycle with integrated marketing tools and templates to drive engagement and help focus your attention where it counts.

Check out these resources to learn more about the benefits of integrated CRM & Email Marketing:

Hear from Act! experts on the benefits of integrated CRM & email marketing, and watch a recorded demo of Act! Marketing.

Learn about the Top 5 Benefits of integrated CRM & Email Marketing.

A picture is worth a thousand words. Check out this infographic to see the top 5 benefits of CRM & email marketing together.