CategoriesAdopting AI for small businesses: Key challenges and best practices
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Automating Your Marketing Analytics: How to Do It Right
In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s starkly different. You’ve got to decode their likes, dislikes, interests, and preferences and implement campaigns
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7 Ways to Get More Engagement on Social Media
If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost... -
What is a Facebook pixel and how do you create it?
According to Social Media Examiner, 94% of marketers use Facebook, and 59% plan on increasing their use of Facebook ads... -
4 ways marketing automation can improve your customer retention
Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products... -
How to repair your email sender reputation, understanding symptoms and root causes
Email deliverability issues can be complex, so how do you know if you have an issue with your sender reputation?... -
Email Marketing vs Marketing Automation: Are They the Same?
A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners... -
The Key to Inbox Placement
Globally, hundreds of billions of emails are sent every day, and many estimates consider around half of those to be... -
5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow
Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms... -
Email marketing permission is not what you think
The #1 factor for inbox placement Inbox placement is instrumental to email marketing effectiveness, so it makes sense to manage... -
The best CRM for Real Estate
In the world of real estate, the two most important things are the market prices and your client rolodex. Not... -
5 tips on how to re-engage your customers for better retention
Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, research conducted... -
Troubleshooting email deliverability
Why doesn’t email just work? We are used to personal email being pretty reliable and email deliverability won’t even cross... -
Avoiding spam keywords and their origins
Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam...