Marketing Success

Is email marketing dead?

Although email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day...

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Tips for Your International Localization Strategy

If you want to engage a potential customer, the last thing that you would want to do is offend them, yet companies that don’t localize...

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Why Sales and Marketing Alignment is Crucial For Your Business

To learn more about how Act! can help you with your sales and marketing alignment, click here. Or start a free trial to see for...

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3 Questions To Help Evaluate Your Branding Strategy

Before getting started with any type of marketing campaign, it's imperative to figure out what kind of brand identity you are looking to establish. Below...

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Relationship Management Is Hitting Its Stride

Now, more than ever, technology is playing a crucial role in relationship management. Many businesses rely on software or some application to keep track of...

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