Marketing Success - Page 4 of 7

Website Tracking: What is it and How to Do It?

Marketing Success

If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making...

How to Use Google Analytics

If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google...

What is marketing automation and why do you need it?

Marketing Success

Marketing automation refers to the technology or software that allows businesses to harness the prowess of smart and automated workflows to enhance productivity and deliver...

How to use social media for your small business

There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the...

Six Reasons Why Video Content Marketing is More Important Than Ever

Marketing Success

It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing...

Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)

Marketing Success

These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the...

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Ready to celebrate Get to Know Your Customers Day?

As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to...

How to Create High Performing Facebook Lead Generation Ads

Marketing Success

Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces...

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What is drip marketing and when should you use it?

The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due...

What is A/B testing and how can it increase engagement for your business?

A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method that involves implementing a piece of content...

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Lead Nurturing: 8 Tips to Create an Effective Lead Nurturing Campaign

Marketing Success

No businesses are exempt from the need to improve sales and marketing activities from time to time. While the abundance and complexity of modern marketing...