Marketing Success - Page 3 of 7

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What is a Spam Trap?

Marketing Success

A spam trap is an email address owned by blacklist operators or reputation tracking networks specifically designed to catch spammers. No legitimate individual or email...

Whats the differnece between email marketing and marketing automation

What’s the difference between email marketing and marketing automation?

Marketing Success

Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behavior. Marketing automation, on the other...

4 email marketing metrics you should be tracking

Marketing Success

If you’re not sure whether your email marketing campaigns are delivering results, you need to ask yourself two questions. First, do you have clearly articulated...

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Top 10 Reasons to Subscribe

Marketing Success

There has never been a better time to join the Act! family. Here are the top 10 reasons to subscribe. 1. Freedom to tailor your...

The importance of making emotional connections with customers

Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target...

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What to do with an old email marketing list

Marketing Success

Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked...

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Setting expectations for your email subscribers

Marketing Success

Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive?...

How to protect your marketing campaigns from bots and list bombing

Marketing Success

Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or...

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Why you should use email confirmation for subscription marketing

Marketing Success

What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and...

10 marketing tools for your business growth

Marketing Success

You may have heard the cliché that business is a contact sport where grit and determination separate the winners from the losers. And it is,...

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Building Brand Awareness through Social Media

There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard,...

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Mastering SEO basics: DIY checklist for small businesses

Marketing Success

Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results,...

Five Easy Local Marketing Ideas You Can Do Now

Marketing Success

There are many ways you can connect with customers, community partners, and other businesses, but here are five easy marketing ideas for reaching out to...

How small businesses get big benefits from content marketing – Act!

For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers...

SEO Marketing Basics

SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old...