Why you should use email confirmation for subscription marketing
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your…
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your…
You may have heard the cliché that business is a contact sport where grit and determination separate the winners from the losers. And it is, but it’s also a thinking…
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you…
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort…
There are many ways you can connect with customers, community partners, and other businesses, but here are five easy marketing ideas for reaching out to your local community starting today.…
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing…
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of…
If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making sales. Just as important is…
If you have a website, you want to know how people interact with it. The most popular way to do this is by using Google Analytics. According to BuiltWith, over…
Marketing automation refers to the technology or software that allows businesses to harness the prowess of smart and automated workflows to enhance productivity and deliver better prospect and customer experience.…
There’s a big difference between using social media in any old way and using social media effectively to help drive your business goals. And the stats suggest that most businesses…
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing in significance is video marketing.…
These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the table and leads to more…
As you may know, April 15 is “Get to Know Your Customers Day,” and this national day is the perfect time for business owners to reconnect with their customer base…
The internet is a great source of knowledge and support, especially when it comes to running your business. Getting going with social media might seem daunting, but you don’t have…