Marketing Success

How to use LinkedIn to grow your small business (5 easy steps)

Marketing Success

Did you know that 53 percent of Americans earning more than $100,000 a year are on LinkedIn? It's a social media platform where decision-makers, entrepreneurs,...

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What is a Facebook pixel and how do you create it?

Marketing Success

In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for...

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4 Must-Have Social Media Marketing Tools for Your Small Business

Marketing Success

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership? The reach...

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Marketing Success

Thank You! Your social media marketing best practice guide is ready to download: Download your guide Did you know?Act! offers highly rated and proven CRM...

Social Media Marketing Best Practices

Marketing Success

Social Media Marketing Best Practices A free guide to help you jumpstart your social media marketing strategy About this template With key insights and best...

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Automating Your Marketing Analytics: How to Do It Right

Marketing Success

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s...

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The future of AI in marketing

Marketing Success

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionize the marketing industry? Based on what we’ve seen since the launch...

Six B2B content marketing best practices you need to start using today

Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This...

The Ultimate Content Calendar and How to Use It

Marketing Success

If you want to take your content marketing strategy to the next level, you’ll need a plan. A key part of any content marketing plan...

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Are you ready for marketing automation?

Marketing Success

The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet,...

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How To Measure Email Marketing Success [KPIs & Metrics]

Marketing Success

What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email...

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Data-driven marketing: A guide for today’s SMBs

Marketing Success

Do you know the biggest difference between successful and failed marketing campaigns? Data-driven decision-making. Modern-day marketing isn't about following your gut feeling or pursuing ideas...

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How to Personalize Your Marketing With CRM and Automation

Marketing Success

Did you know that 76 percent of consumers say they're more likely to buy from brands that offer a personalized experience? To make your customers...

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How to grow your SMB with SMS Marketing

Marketing Success

In today's internet-savvy world, there's no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and...

7 Steps to Creating the Optimal Lead Scoring Strategy

Marketing Success

When your marketing wizardry starts paying off and the leads start pouring in, how do you know which leads to pursue with fervour and which...