Make smarter, faster decisions with a solid data strategy
It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value to any company of any size or type, and should…
It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value to any company of any size or type, and should…
Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their…
Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive? If you received more email…
Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked away somewhere. An old marketing…
Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or thousands of times with different…
What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea is simple: Send one (and only one) email to your…
You may have heard the cliché that business is a contact sport where grit and determination separate the winners from the losers. And it is, but it’s also a thinking…
There’s a pretty good chance your business has at least one social media page. But are you using social media simply as an online billboard, or is there more you…
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide numerous benefits to both small and large businesses. However, many…
Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How times have changed. Last year, while the coronavirus pandemic unleashed…
Did you know that less than one-third of small businesses have an SEO strategy? This is partly because SEO can take time to deliver results, and it requires consistent effort…
What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do you get customers to buy…
There are many ways you can connect with customers, community partners, and other businesses, but here are five easy marketing ideas for reaching out to your local community starting today.…
For small businesses, content marketing can seem overly complex or expensive, something that only large brands can afford. However, by drastically lowering the cost barriers to entry, digital content marketing…
SEO is a fast-paced and constantly evolving field. It takes a lot more to rank on a major search engine than just churning any old content with a scattering of…