Act! gives real estate businesses the tools they need to succeed.

Growing your real estate company is easier than you think with the right CRM software for real estate agents.

Act! includes powerful CRM, marketing automation, and lead management tools in one, empowering you to manage your properties better, optimize your productivity and follow up with potential buyers and sellers.

Already a customer? Call 866-264-2318

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Looking for value? See how Act! compares.

Act! is the leading CRM system with an integrated marketing automation platform for small and midsize businesses, providing more CRM and marketing features for the price point. See for yourself!

act! CRM software logo

$30

user/mo
billed annually

Act! Premium Cloud

Full-featured CRM +
Marketing Automation

salesforce logo

$100

user/mo
billed annually

Salesforce Pro Suite

sugar crm logo

$85

user/mo
billed annually

SugarCRM Advanced

zoho logo

$35

user/mo
billed annually

Zoho CRM Enterprise

keap logo

$249

user/mo
billed annually

Keap Pro

Your savings with Act!

70%

65%

14%

88%

5 stars in a row depicting a positive customer review

"It's a pleasure working with Act!"

I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently Monday.com CRM, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications.

Anthony N., Small Business Owner
G2 Review

Act! CRM software for real estate brokers helps you sell more properties.

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Marketing Automation

Easier marketing.

  • Develop and maintain meaningful relationships with buyers and sellers using customized communications.
  • Benefit from easy-to-build email campaigns and customized email templates that are sent when specific triggers occur.

Lead Management Software

More leases and sales.

  • Act! is an easy-to-use real estate lead management software that allows you to manage your leads using a simple, out-of-the-box sales process or one you configure to fit your business.
  • Accurately forecast future pipeline and revenues.

Customer Management

Happier buyers and sellers.

  • Stay on top of your customers and leads by easily accessing personalized information about them including past purchases, home equity, and listing price information.
  • Improve customer service with a 360-degree view of every customer account.

Activity Management

Less busywork.

  • Eliminate time-consuming manual tasks and paperwork.
  • Customizable reports and easily accessible records help you stay organized and focused on the most important tasks.
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Why choose Act!

The total relationship package.

Powerful CRM and marketing automation in one.

Unparalleled SMB know-how.

Put your trust in the most capable hands.

Unmatched flexibility and choice.

Act! accommodates all the unique ways you work.

93%

customer satisfaction

35+

years in business

800,000+

users worldwide

What Act! customers are saying

gretchen osgood headshot from hawaiian isle real estate

“I’m good at what I do because I have an incredibly thorough system with Act! right at the core of my business.”

Gretchen Osgood
Realtor, Principal Broker
Hawaiian Isle Real Estate

Hal Hanstein Headshot

“If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me.”

Hal Hanstein
President
Cardinal Realty Group

Affordable plans that fit the unique ways you work.

Experience a feature-rich, customizable CRM and Marketing Automation platform with flexible deployment options.

Cloud-Based

Act! Premium Cloud

CRM + Marketing Automation*

$30

$40 (Cloud w/desktop sync)

USD/user/mo
(billed annually)

Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

ON-Premises

Act! Premium Desktop

CRM + Marketing Automation*

$3750

USD/user/mo
(billed annually)

Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.

Integrate with the apps and tools you love.

Outlook CRM

Streamline workflows and maintain a complete record of email exchanges with seamless Microsoft Outlook integration.

Act! Mobile Apps

Stay connected while on the go from any Apple iOS or Android device with Act! Mobile Apps. 

Custom Tables

Bring complex data sets, unique business processes, and specialized industry practices together with Custom Tables.

Customers love our award winning software!

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Ready to win customers for life?

Try Act! free for 14 days. No download or credit card required.