Act! Marketing Automation
What is Marketing Automation? Find out →
Campaign Management
Engage prospects & customers
Let Act! Marketing Automation do the work for you to drive engagement and optimize your customer lifecycle. Schedule and send simple ad-hoc email blasts to specific groups of contacts or design automated response-driven nurture campaigns to lead your prospects and customers down highly-personalized paths.
Share campaigns on your social sites to further extend your reach or embed links in templates to drive traffic to your social networks. A campaign calendar ensures you always have a comprehensive view of current and scheduled activities.
Key features:
- Email marketing
- Campaign calendar
- Response-driven nurture marketing
- Social sharing
![](https://www.act.com/wp-content/uploads/lp_ama_engage-prospects-and-customers_081018.png)
![](https://www.act.com/wp-content/uploads/ama_design-responsive-campaigns_bubble_061819.png)
Template Editor & Workflow Designer
Design impactful communications and campaigns
Start with one of 170+ sample templates or import your existing templates into the interactive HTML template editor to create professional mobile-friendly emails, newsletters, and landing pages. Custom-tailor templates using a simple drag-and-drop interface that requires no formal coding or design skills, then preview in mobile and desktop modes to ensure flawless rendering.
Leverage pre-built turnkey campaigns or use the visual workflow designer to map out multi-stage campaigns and activity triggers with a graphical representation of your automated communication flow.
Key features:
- Template library
- Interactive HTML template editor
- Turnkey campaigns
- Visual workflow designer
Marketing AI Assistant
Effortless marketing content creation
Leverage advanced AI within Act! Marketing Automation to create compelling marketing content for emails, landing pages, webinar invites, and more with your very own AI Writing Assistant.
In addition to copy creation, you can also use the AI Writing Assistant to spell check, correct grammar, translate copy, use active voice, and more.
Key features:
- Effortlessly create email and landing page content
- Spell check, grammar correction, and translation
![](https://www.act.com/wp-content/uploads/Marketing-Automation-AI-Stylized-V2.png)
![](https://www.act.com/wp-content/uploads/crmWorkflow_111822-1.png)
CRM Workflow
Fuse your sales and marketing efforts
Watch as Act! Marketing Automation turns digital marketing engagement into prioritized sales activities in real time. Act! scores leads based on criteria you define, then automatically creates and assigns actions to ensure rapid follow-up – based on a customer’s engagement with emails, lead forms, or surveys.
With a closed-loop connection between your sales and marketing activities enabled by integrated CRM and Marketing Automation in Act!, you’ll quickly expand your reach and be able to focus your attention where it counts.
Key features:
- Automated CRM workflow
- Lead scoring
- Alerts & notifications
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide powerful benefits.
Want to learn more? Check out these resources:
Recorded demo
What integrated Marketing Automation and CRM can do for your business
Article
The top 5 benefits of integrated CRM and email marketing.
Article
How an integrated CRM and marketing automation platform accelerates sales
Infographic
5 Benefits of CRM + marketing automation together
![](https://www.act.com/wp-content/uploads/lp_ama_attract-and-nurture-leads_081018.png)
Landing Pages & Forms
Grow and engage your audience
Grow your audience by capturing new leads directly from your website or from custom landing pages you design and deploy. Leads instantly become new contacts in Act! with follow-up activities automatically assigned so you can rapidly capitalize on new opportunities.
Surveys and newsletters are an effective way to stay engaged with existing customers, and interactions are instantly recorded on each contact record.
Key features:
- Landing pages
- Lead capture forms
- Surveys
- Newsletters
Real-time Performance Metrics
Understand what’s working and refine your strategy
Optimize your marketing strategy with real-time campaign performance metrics such as opens, clicks, bounces, and more. Perform A/B tests to identify your best-performing creative, messaging, and marketing assets such as marketing collateral and YouTube videos, and analyze customer behavior on your website.
Individual results automatically link to each recipient’s contact record so you have a complete view of every interaction with your company.
Key features:
- Response metrics
- Website activity tracking
- A/B testing
- Asset tracking
![](https://www.act.com/wp-content/uploads/lp_ama_optimize-campaigns-and-marketing-assets-1_081018.png)
![](https://www.act.com/wp-content/uploads/crm-marketing-automation-2-1-1024x569.png)
Deliverability
Trust your campaigns will reach inboxes
Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation, achieve outstanding delivery rates, and fast-track your success. Plus, you’ll have access to a library of self-service digital assets – including training guides and a video library – to help you get started with ease, as well as numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and other essential deliverability topics.
If you need additional training or assistance, our Professional Services team is available on a per-hour basis to guide you through set-up, configuration, and usage best practices.
Key features:
- Deliverability & Compliance Tools
- Professional Services
“I stepped forward into Act!’s Marketing Automation, and that delivered me the world. With marketing automation, I can literally take the pulse of my customers through my website, email campaigns, and day-to-day activities. Marketing automation is the aspect of Act! that really fills in the gaps and takes the place of personal activities that I would normally have to do during the day, therefore, giving me more time to concentrate on efforts that help me build my business and deliver a product that delights my customers.”
Matt Agnese
President, Plan B and C, inc.
Experience the power of CRM and Marketing Automation together.
Select the perfect-fit plan for your business.
Act! Marketing Automation Plans
Basic | Select account/mo | Complete £149 account/mo | Advanced £299 account/mo | |
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Email marketing
Create and send
impactful email
campaigns proven to
drive sales to your Act!
contacts.
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2,500 emails/mo to unlimited contacts. |
25,000 emails/mo to unlimited contacts. |
50,000 emails/mo to unlimited contacts. |
100,000 emails/mo to unlimited contacts. |
170+ responsive templates
Get started with 170+
mobile responsive email
templates that fit your
industry, business, and
communication style.
Choose from a diverse library of promotional, transactional, webinar, and enewsletter email templates for building campaigns. |
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Interactive template editor
Edit existing or build your
own mobile responsive
email campaigns using
the interactive template
editor.
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Email tracking & metrics
View real-time campaign
metrics, covering opens,
clicks, and comparative
stats per campaign or
company-wide against a
time range you apply to
understand the success
of campaigns and
improve your marketing
strategy over time.
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Drip marketing1
Build multi-stage drip
campaigns using the
visual workflow designer
to send a series of
automated campaigns or
communications to
prospects and
customers. View email
statistics and manage
subscribers in each stage
of your drip campaigns.
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Visual workflow designer1
Use the visual workflow
designer, providing a
graphical representation
of your company’s
communication flow, to
easily build drip or
nurture campaigns. Edit
existing stages or add
new ones from this
intuitive workflow view.
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Campaign calendar
Know when campaigns
are being sent with the
marketing calendar,
displaying planned
campaigns in day, week,
and month views. Filter
by user, single send
campaigns, or recurring
campaigns. Drill into any
campaign for more
detail.
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Deliverability & compliance tools
Rest-assured campaigns
will reach inboxes,
because Act! Marketing
Automation is backed by
an expert delivery team
that helps you manage
your company’s sender
reputation, giving you
outstanding delivery
rates. Access numerous
tools to help with GDPR
compliance, spam
analysis, managing optouts with multiple
unsubscribe templates,
and so much more.
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AI Writing Assistant
Leverage advanced AI within Act! Marketing Automation to effortlessly create compelling marketing content for emails, landing pages, webinar invites, and more.
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Turnkey campaigns
Quickly jumpstart your
marketing efforts using
turnkey, pre-built
campaigns that make it
easy to schedule and
send sales promotions,
prospecting emails,
webinar or event
invitations, welcome
emails, recurring
newsletters, and much
more.
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HTML email editor
Import and edit existing
HTML campaign
templates using the
WYSIWYG email editor or
build new HTML
campaigns from scratch.
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Social sharing
Publish campaigns to
social sites like Facebook,
LinkedIn, and Twitter to
engage your company’s
social networks and
expand your reach. Drive
traffic to social networks
with social buttons in the
footer of your
campaigns.
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Landing pages
Select from a categorised
library of pre-built
landing page templates
or design and create
your own with step-bystep guidance. Embed
lead capture forms to
grow your prospect
database. New leads are
automatically added to
Act! once a form is
completed.
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Surveys
Create online surveys
and polls using multiple
question types, including
radio buttons, sliders,
ratings, and more to
gather information about
prospects and
customers. Responses
are mapped to fields in
Act! automatically for
richer prospect and
customer profiles.
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Team Management
Give team members
access to manage
specific campaigns,
templates, and landing
pages.
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Response-driven nurture marketing
Build highly personalised,
response-driven nurture
marketing campaigns
with decision trees and
one or more actions to
let Act! Marketing
Automation do the work
for you. Campaigns are
automatically triggered
by recipient responses
based on criteria you
define. The recipient lists
associated with your
nurture campaigns are
always up-to-date,
because any changes
made to associated Act!
groups are automatically
fed into your campaign
lists.
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Marketing automation to CRM workflow
Automate workflow
between sales and
marketing to maximise
engagement at every
phase of the customer
journey. Watch as Act!
Marketing Automation
turns real-time response
metrics into sales
actions—alerting
everyone of new
prospects, prioritising
follow-ups, and
delivering a composite
view of engagement in a
single solution. Notify
Act! users via email and
create Act! activities and
opportunities
automatically based on
campaign, landing page,
and website interactions,
or completed lead forms
and surveys.
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Asset tracking
Measure engagement of
YouTube videos and
PDFs to pinpoint your
company’s most
impactful marketing
assets. See time spent
and page visits. Perform
A/B testing against
different assets.
Implement lead capture
forms and force sign-in
to continue viewing
assets. Drive qualified
leads into Act!
automatically for
immediate follow-up. For
deeper insights, view the
asset dashboard with the
number of impressions,
average time spent,
leads generated, ROI,
and more.
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Advanced lead capture
Take lead capture and
surveys to the next level
with advanced forms and
surveys that allow
further actions in Act!.
Create Act! activities and
opportunities
automatically based on
recipient responses.
Send notifications to Act!
users when responses
come in. Even load
contacts into specific
campaigns automatically.
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Lead management & scoring
Use lead scoring to
understand your most
interested prospects
based on campaign
engagement, survey/web
form responses, and
website interactions.
Prioritised leads are
pushed into Act! groups
automatically for easy
sales follow-up. Set up
automated tasks and
alerts in Act! to keeps
deals moving and close
sales faster.
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Event marketing
Host successful webcasts
and tradeshows with a
nurture template
designed for marketing
events. Send event
invitations, gather
registration information,
track attendees, send
thank you emails, and
more.
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Website activity tracking
See the interactions of
both identified and
anonymous visitors on
your website today,
yesterday, this week, last
week, or the last 30 days.
View website visitors in
real-time and engage
with identified prospects
when they're most
interested. Gain rich
insights with the web
intel dashboard for
visitor profiling,
interactions per visit,
visitor bounce rates,
traffic sources, and entry
and exit pages. Web
visits feed into lead
scoring profiles and
create activities for sales
follow-ups in Act!
automatically.
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Progressive profiling
Gather information
about a prospect over
time with short surveys
that display questions
based on what you
already know about a
lead to steadily build a
rich prospect profile in
Act!.
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A/B testing
Test specific elements of
two campaigns to
determine your most
impactful subject lines,
email content, and more.
Use the results to
continually improve your
content.
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Additional email sends
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Per 2,500/mo £11/mo |
Per 2,500/mo £11/mo |
Per 2,500/mo £11/mo |
Per 2,500/mo £11/mo |
Additional domains
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Per domain £35/mo |
Per domain £35/mo |
Per domain £35/mo |
Per domain £35/mo |
*All Act! Premium subscriptions include Act! Marketing Automation (AMA) Basic. The Act! Marketing Automation subscription fee shown above is per account, billed annually. There is no per user fee for this service.
1 Basic tier limited to emails as only available action type.
2 Basic tier limited to 10,000 email sends per month (Included + Paid).
**The discount applies to first term of Act! Marketing Automation Select for new subscriptions, or for the remainder of the current Act! subscription term. Offer cannot be applied to Growth Suite plans or existing Act! Marketing Automation plans. Offer ends September 30, 2024.
Customers love our award winning software!
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Ready to experience the power of an all-in-one marketing automation and CRM solution?
Try Act! free for 14 days. No download or credit card required.