Get organised, close more deals, and create happy customers for life.

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Key Features

Customer Relationship Management

Customer Relationship Management

Email Marketing

Email Marketing

Marketing Automation

Marketing Automation

Sales Pipeline Management

Sales Pipeline Management

Calendar & Activity Management

Calendar & Activity Management

Business Insight Analytics

Business Insight Analytics

Stay organised

Manage Your Relationship

Centralise and secure your customer data in an easily searchable system. Access customer details, emails, account notes, attachments, campaign results… whether you’re in the office, on the road, or offline.

Centralised customer data

Centralised customer data

Bring calls, emails, notes, activities, and documents together in one organised place.

Calendar & email integration

Calendar & email integration

Keep appointments and communications in sync at all times.

Offline and mobile access

Offline and mobile access

Be informed and prepared while in the office or on the road.

Powerful search

Powerful search

Locate the customer information you need in an instant.

Attract New Prospects

Attract new leads while enhancing your brand with integrated email marketing. Create professional-looking emails, landing pages, and forms that get the right message in front of the right audience at the perfect time.

Personalised campaigns

Personalised campaigns

Use turnkey templates or design your own for maximum impact.

Landing pages

Landing pages

Capture leads with high-converting landing pages and web forms.

Automated workflows

Automated workflows

Define outreach strategies to effortlessly stay engaged with prospects and customers.

Writing AI

Writing AI

Use advanced AI to create email and landing page copy effortlessly.

Hit Sales Goals

Keep opportunities advancing and hit your sales goals with comprehensive opportunity management, pipeline reports, and analytics dashboards.

Opportunity tracking

Opportunity tracking

Access and update every detail of each sales opportunity at your fingertips.

Sales process management

Sales process management

Advance deals through stages of custom or out-of-the-box sales processes.

Pipeline management

Pipeline management

Assess your sales pipeline by product, territory, sales stage, agent, region and more.

Mobile app

Mobile app

Add, edit, and manage opportunities in the field with Act! mobile apps.

Turn Relationships Into Results

Gain a deeper understanding of your customers to deliver delightful customer experiences and build lasting relationships for life.

Relationship History

Relationship History

Leverage rich customer profiles to help personalise every interaction.

Customer Activities

Customer Activities

Track all current and prior activities for each customer within their record.

Notifications and alerts

Notifications and alerts

Never miss an opportunity or overlook a key task.

Surveys

Surveys

Create online surveys and map responses to Act! for richer customer profiles.

Focus on What Matters

Know exactly where to focus your time and resources with dynamic, real-time metrics and customer-specific insights, enabling smarter decision-making across your business.

Actionable insights

Actionable insights

Focus your time where it counts with insights from interactive visual dashboards.

Real-time metrics

Real-time metrics

Know what's working instantly and prioritise follow-ups.

Prioritise task lists

Prioritise task lists

Know where to focus your time throughout the workday.

Reports

Reports

Generate and customise 80+ out-of-the-box standard reports.

We Know How to Do This

For over thirty years, Act! has been partnering with small businesses the world over. We’re invested in your success.

Dedicated Account manager

Dedicated Account manager

Every subscriber is paired with a dedicated account manager, ready to help you get started and drive results.

Serious service

Serious service

Your success is our passion. Our global support experts are committed to providing the assistance you require.

Enhanced Response

Enhanced Response

Experience VIP service with priority queuing, feature guidance by phone, appointment setting, and weekend support for just £8 per user / per month.

We're here for you

We're here for you

We've been focused on the CRM and marketing needs of SMBs for decades. Our success is dependent on your success.

Work how and where you want.

Whether you prefer the convenience of a cloud-based solution or the security of an on-premises install, Act! provides ultimate flexibility and freedom of choice.

Most Popular
Act! Premium Cloud

Enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

  • Immediate, browser-based access
  • World-class, secure hosting
  • Automated updates & nightly backups
  • Robust mobile app
  • MacOS compatibility
  • Expert technical support
  • Dedicated onboarding specialist
Act! Premium Desktop

Experience the security and control of an on-premises solution where you deploy and manage the software.

  • Networked & offline access
  • Self-managed security
  • Complete control of updates
  • Expert technical support
  • Dedicated onboarding specialist

Act! is CRM and Marketing Automation all in one.

Act! Marketing Automation Plans include:

Basic

Everything needed to send professional email campaigns.

Send up to 2,500 emails to unlimited contacts.

Included

INCLUDED
Select

Basic plus nurture campaigns, AI writing assistant, landing page templates, surveys and more!

Send up to 25,000 emails unlimited contacts.

£59
per account/month

Complete

Select plus lead scoring, lead workflows, and more.

Send up to 50,000 emails to unlimited contacts.

£149
per account/month

Advanced

Complete plus A/B testing, progressive profiling, and expert consultation.

Send up to 100,000 to unlimited contacts.

£299
per account/month

Keep connected with Act! Mobile Apps

Connect with hundreds of popular apps that extend the power and reach of Act! with Act! connections.

Featured Connections:

Act! Sidebar for Outlook

Act! Sidebar for Outlook

Streamline workflows and maintain a complete record of email exchanges with seamless Microsoft Outlook integration.
Act! Custom Tables

Act! Custom Tables

Bring complex data sets, unique business processes, and specialised industry practices together with Custom Tables.
SMS4Act! Text Messaging

SMS4Act! Text Messaging

Use integrated SMS text messaging to send and record personalised messages directly from Act!.
Online Quotes

Online Quotes

Close more business with customisable online quotes. Learn more about Link2quotes+
Lead Forms

Lead Forms

Generate new leads with customisable web forms. Learn more about Link2forms+
Event Management

Event Management

Make planning online events such as webinars, training sessions, and more, a breeze. Learn more about Link2events+

Customers love our award winning software!