Simplify work and put clients first with the user-friendly Act! CRM Software.

Act! is a simple CRM and turnkey marketing automation solution that lets you automate repetitive tasks, market your business, manage leads, and reduce overhead, all on one affordable platform.

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Watch this short video to learn more about Act!.

Join 800,000+ happy Act! users today

Looking for value? See how Act! compares.

Act! is the leading CRM system with an integrated marketing automation platform for small and midsize businesses, providing more CRM and marketing features for the price point. See for yourself!

£25
user/mo billed annually
  • Act! Premium Cloud
  • Full-featured CRM + Marketing Automation
  • All values quoted exclude VAT/sales tax
    (if applicable)

£132
user/mo
billed annually
Sales Cloud Enterprise
Your savings with Act! 81%
£68
user/mo
billed annually
Sugar Advanced
Your savings with Act! 65%
£35
user/mo
billed annually
Enterprise
Your savings with Act! 29%
£123
user/mo
billed annually
Pro
Your savings with Act! 80%

"It's a pleasure working with Act!"

"I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently Monday.com CRM, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications."
Anthony N, Small Business Owner
G2 Review

You’ve got enough on your plate. Let Act! do the heavy lifting.

Marketing Automation

Easier marketing.

Our CRM with email automation makes it easy to attract, engage, and turn your prospects into customers.

  • Personalised marketing campaigns
  • Responsive email templates
  • Email tracking & metrics
  • Landing page builder & lead capture forms
  • Automated workflows for drip or nurture campaigns

Learn more
Sales Pipeline Management

More sales.

Close opportunities faster and more often with powerful sales CRM features.

  • Opportunity management
  • Sales process management
  • Sales pipeline management view
  • Sales KPIs & reporting
  • Sales opportunity Kanban board

Learn more
Customer Management

Happier customers.

Make every customer feel like they're your best with our easy-to-use customer management software.

  • Rich customer details in one place
  • Relationship timeline
  • Real-time information on customers
  • Personalised communications
  • SMS text messaging

Learn more
Activity Management

Less busywork.

More than a contact management platform — stay on top of key projects and priorities and manage all your contacts in one place.

  • Task & activity management
  • Calendar
  • Notes & history
  • Call lists & hot leads
  • Notifications & alerts

Learn more
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Why choose Act!

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The total relationship package.

Powerful CRM and marketing automation in one.
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Unparalleled SMB know-how.

We understand the unique needs of small businesses.
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A partner you can rely on.

Committed to your success, we’re here to help from day one.
0+
years in business
0%
customer satisfaction
0+
users worldwide
Act! CRM Worldmap Treatment

What Act! customers are saying

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"Act! is like having an employee that you pay pennies a day, that’s there 24/7 and allows you to get things done faster."
Jay Ratcliff
President, Day Trade Fun
Act! CRM Worldmap Treatment

Affordable plans that fit the unique ways you work.

Experience a feature-rich, customisable CRM and Marketing Automation platform with flexible deployment options.

Most Popular
Act! Premium Cloud
CRM + Marketing Automation*
£25

£33 (w/desktop sync)

user/mo
(billed annually)

Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

  • Immediate, browser-based access
  • Word-class, secure hosting
  • Automatic updates and backups
  • Optional desktop sync
Act! Premium Desktop
£32

user/mo
(billed annually)

Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.

  • Networked and offline access
  • Self-managed security
  • Complete control of updates
  • Compatibility w/ desktop add-ons

Integrate with the apps and tools you love.

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Outlook CRM

Streamline workflows and maintain a complete record of email exchanges with seamless Microsoft Outlook integration.
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Act! Mobile Apps

Stay connected while on the go from any Apple iOS or Android device with Act! Mobile Apps.
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Custom Tables

Bring complex data sets, unique business processes, and specialised industry practices together with Custom Tables.

Customers love our award winning software!