Act! Marketing Automation
What is Marketing Automation? Find out →
Campaign Management
Engage prospects & customers
Let Act! Marketing Automation do the work for you to drive engagement and optimize your customer lifecycle. Schedule and send simple ad-hoc email blasts to specific groups of contacts or design automated response-driven nurture campaigns to lead your prospects and customers down highly-personalized paths.
Share campaigns on your social sites to further extend your reach or embed links in templates to drive traffic to your social networks. A campaign calendar ensures you always have a comprehensive view of current and scheduled activities.
Key features:
- Email marketing
- Campaign calendar
- Response-driven nurture marketing
- Social sharing
Template Editor & Workflow Designer
Design impactful communications and campaigns
Start with one of 170+ sample templates or import your existing templates into the interactive HTML template editor to create professional mobile-friendly emails, newsletters, and landing pages. Custom-tailor templates using a simple drag-and-drop interface that requires no formal coding or design skills, then preview in mobile and desktop modes to ensure flawless rendering.
Leverage pre-built turnkey campaigns or use the visual workflow designer to map out multi-stage campaigns and activity triggers with a graphical representation of your automated communication flow.
Key features:
- Template library
- Interactive HTML template editor
- Turnkey campaigns
- Visual workflow designer
Marketing AI Assistant
Effortless marketing content creation
Leverage advanced AI within Act! Marketing Automation to create compelling marketing content for emails, landing pages, webinar invites, and more with your very own AI Writing Assistant.
In addition to copy creation, you can also use the AI Writing Assistant to spell check, correct grammar, translate copy, use active voice, and more.
Key features:
- Effortlessly create email and landing page content
- Spell check, grammar correction, and translation
CRM Workflow
Fuse your sales and marketing efforts
Watch as Act! Marketing Automation turns digital marketing engagement into prioritized sales activities in real time. Act! scores leads based on criteria you define, then automatically creates and assigns actions to ensure rapid follow-up – based on a customer’s engagement with emails, lead forms, or surveys.
With a closed-loop connection between your sales and marketing activities enabled by integrated CRM and Marketing Automation in Act!, you’ll quickly expand your reach and be able to focus your attention where it counts.
Key features:
- Automated CRM workflow
- Lead scoring
- Alerts & notifications
CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide powerful benefits.
Want to learn more? Check out these resources:
Recorded demo
What integrated Marketing Automation and CRM can do for your business
Article
The top 5 benefits of integrated CRM and email marketing
Article
How an integrated CRM and marketing automation platform accelerates sales
Infographic
5 Benefits of CRM + marketing automation together
Landing Pages & Forms
Grow and engage your audience
Grow your audience by capturing new leads directly from your website or from custom landing pages you design and deploy. Leads instantly become new contacts in Act! with follow-up activities automatically assigned so you can rapidly capitalize on new opportunities.
Surveys and newsletters are an effective way to stay engaged with existing customers, and interactions are instantly recorded on each contact record.
Key features:
- Landing pages
- Lead capture forms
- Surveys
- Newsletters
Real-time Performance Metrics
Understand what’s working and refine your strategy
Optimize your marketing strategy with real-time campaign performance metrics such as opens, clicks, bounces, and more. Perform A/B tests to identify your best-performing creative, messaging, and marketing assets such as marketing collateral and YouTube videos, and analyze customer behavior on your website.
Individual results automatically link to each recipient’s contact record so you have a complete view of every interaction with your company.
Key features:
- Response metrics
- Website activity tracking
- A/B testing
- Asset tracking
Deliverability
Trust your campaigns will reach inboxes
Act! Marketing Automation is backed by an expert delivery team to help you manage your sender reputation, achieve outstanding delivery rates, and fast-track your success. Plus, you’ll have access to a library of self-service digital assets – including training guides and a video library – to help you get started with ease, as well as numerous helpful tools for GDPR compliance, spam analysis, managing opt-outs, and other essential deliverability topics.
If you need additional training or assistance, our Professional Services team is available on a per-hour basis to guide you through set-up, configuration, and usage best practices.
Key features:
- Deliverability & Compliance Tools
- Professional Services
“I stepped forward into Act!’s Marketing Automation, and that delivered me the world. With marketing automation, I can literally take the pulse of my customers through my website, email campaigns, and day-to-day activities. Marketing automation is the aspect of Act! that really fills in the gaps and takes the place of personal activities that I would normally have to do during the day, therefore, giving me more time to concentrate on efforts that help me build my business and deliver a product that delights my customers.”
Matt Agnese
President, Plan B and C, inc.
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