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Make great customer relationships an everyday reality.
Building long-lasting, loyal client and customer relationships is easier than you think. Act! includes powerful CRM and Marketing Automation tools in one platform, making it easy for you to up your sales and marketing game – and ultimately create customers for life.
![screenshot of the opportunities dashboard on the act! CRM platform](https://www.act.com/wp-content/uploads/2021/11/opportunities-screenshot_092921.png)
Already a customer? Call 020 8154 2528
Fill out the form to start your 14-day free trial.
No download or credit card required
Looking for value? See how Act! compares.
Act! provides you with more CRM and Marketing Automation features for the price point.
![act! CRM software logo](https://www.act.com/wp-content/uploads/2021/11/act-letters-only_white_72dpi-1.png)
£25
user/mo
billed annually
Standard
Full-featured CRM + marketing automation
All values quoted exclude VAT/sales tax (if applicable)
![salesforce logo](https://www.act.com/wp-content/uploads/2021/11/s-logo.png)
£120
user/mo
billed annually
Salescloud
![sugar crm logo](https://www.act.com/wp-content/uploads/2021/11/sc-logo.png)
£68
user/mo
billed annually
Sugar CRM
![keap logo](https://www.act.com/wp-content/uploads/2021/11/k-logo.png)
£79
user/mo
billed annually
Pro
![zoho logo](https://www.act.com/wp-content/uploads/2021/11/zc-logo.png)
£35
user/mo
billed annually
Enterprise
Your annual savings with Act! Premium Cloud
£1,140
£516
£648
£120
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
The total relationship package.
Act! includes powerful CRM and Marketing Automation tools in one platform, making it easy for you to up your sales and marketing game – and ultimately create customers for life.
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
Unparalleled SMB
know-how.
Put your trust in the most capable hands. Act! has empowered the success of millions (yes millions) of small and midsize businesses across a wide range of industries.
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
![icon of venn diagram](https://www.act.com/wp-content/uploads/2022/01/icodots01.png)
Unmatched flexibility
and choice.
You’ll never have to settle again. Why? Act! accommodates all the unique ways you work, not the other way around, and adapts to any business or industry.
Affordable plans that fit the unique ways you work.
Experience a feature-rich, customisable platform with flexible deployment options.
![](https://www.act.com/wp-content/uploads/most-popuar-1.png)
![](https://www.act.com/wp-content/uploads/most-popuar-1.png)
Cloud-based
Act! Premium Cloud
CRM + Marketing Automation
£25
£33 (Cloud w/desktop sync)
user/mo
(billed annually)
Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.
- Immediate, browser-based access
- World-class, secure hosting
- Automatic updates and backups
- Optional desktop sync
- Expert technical support
- Act! Marketing Automation (Basic)
- Rich account management
- Calendar & activity tracking
- Dynamic sales pipeline management
- Act! Insight analytics
- Office, Outlook®, & Google™ integration
- Act! Companion mobile app
- Data import
- Expert technical support3
On-premises
Act! Premium Desktop
CRM + Marketing Automation
£31
user/mo
(billed annually)
Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.
- Networked and offline access
- Self-managed security
- Complete control of updates
- Compatibility w/desktop add-ons
- Expert technical support
- All features of Act! Premium Desktop, plus:
- Automatic upgrades
- Nightly backups
- Disaster recovery
- 6GB Cloud storage
- Desktop sync (optional £)
Check out what our customers have to say about Act!
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![Gordon Case](https://www.act.com/wp-content/plugins/elementor/assets/images/placeholder.png)
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