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Accelerate Marketing with Act! Advantage

Act! has always helped you manage customer relationships by keeping important information, history, and interactions in one place. With Act! Advantage, that same trusted foundation now helps you actively grow those relationships. Act! Advantage extends CRM beyond contact management and puts

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Make smarter, faster decisions with a solid data strategy

It’s tempting to think that a Big Data strategy is just for big businesses. However, data can provide tremendous value...

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Small Business Success
Data-Driven Marketing: 3 Common Mistakes (and How to Avoid Them)

These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives...

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Marketing Success
What is email deliverability and why does it matter?

What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a...

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Marketing Success
How to build deeper customer relationships to outperform your competition

Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although...

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Customer Experience
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Marketing Success
The importance of making emotional connections with customers

Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually...

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Sales Management
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Marketing Success
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Setting expectations for your email subscribers

Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What...

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Marketing Success
What to do with an old email marketing list

Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve...

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Marketing Success
How to protect your marketing campaigns from bots and list bombing

Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with...

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Marketing Success
Why you should use email confirmation for subscription marketing

What is email confirmation (AKA “double opt-in”) and why is it considered a best practice of email marketing? The idea...

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Marketing Success
Building Brand Awareness through Social Media

There’s a pretty good chance your business has at least one social media page. But are you using social media...

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Small Business Success
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Marketing Success
The top 5 benefits of integrated CRM & email marketing

CRM and email marketing are two of the most important tools in any business arsenal, and when integrated, they provide...

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Small Business Success
Managing hybrid workspaces: 5 things every business should know

Remember when companies used to think remote working was impossible, and team collaboration could only happen in face-to-face meetings? How...

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Small Business Success