For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more...
Continue ReadingFor many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog,...
Continue ReadingIn our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how...
Continue ReadingOur last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social...
Continue ReadingIn our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros...
Continue ReadingEmail marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task....
Continue ReadingContent marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This...
Continue ReadingLeads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces...
Continue ReadingIt’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing...
Continue ReadingContent marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan....
Continue ReadingFor most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define...
Continue ReadingFor your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many...
Continue ReadingUser Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and customers when interacting with your...
Continue ReadingAlthough email marketing is constantly cited as a core element of the marketing arsenal, the effectiveness and relevance of email marketing campaigns in this day...
Continue ReadingAre you part of the remote marketing workforce yet? Or considering it an option for the future? You’re not alone: a report by Global Workplace...
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