Marketing Success
2021 Guide to Customer Acquisition
What does customer acquisition management look like in 2021? In 2020, business owners across every industry faced an unprecedented set of challenges due largely to...
Continue ReadingRevitalise Your Small Business Part 1: Why Every Small Business Needs a Website
For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more...
Continue ReadingRevitalise Your Small Business Part 2: Six free ways to drive traffic to your website
For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog,...
Continue ReadingWhich tools can help you sell your goods and services?
In our previous post, we discussed how to promote your business on social media. Now that your social media accounts are ready to go, how...
Continue ReadingHow to promote your business on social media
Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media. Once your social...
Continue ReadingPros and cons of starting a Facebook page
In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros...
Continue ReadingHow to Create a Newsletter People Love
Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task....
Continue ReadingHow to Create High Performing Facebook Lead Generation Ads
Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces...
Continue ReadingSix Reasons Why Video Content Marketing is More Important Than Ever
It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing...
Continue ReadingHow to develop a compelling content marketing strategy
Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan....
Continue ReadingSix B2B Content Marketing Best Practices You Need to Start Using Today
Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This...
Continue ReadingHow to Create a Customer Acquisition Funnel Template
For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define...
Continue Reading5 examples of simple customer retention strategies
For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many...
Continue ReadingWhat is User Behaviour Analytics and How Can it Benefit Your Business?
User Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and customers when interacting with your...
Continue ReadingWord-of-Mouth Marketing: How to Create an Impactful Strategy
A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will...
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