Marketing Success

2021 Guide to Customer Acquisition

What does customer acquisition management look like in 2021? In 2020, business owners across every industry faced an unprecedented set of challenges due largely to...

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Revitalise Your Small Business Part 1: Why Every Small Business Needs a Website

For many small businesses and entrepreneurs, simply surviving 2020 was a victory in itself. But looking ahead to 2021, which will hopefully be a more...

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Revitalise Your Small Business Part 2: Six free ways to drive traffic to your website

For many entrepreneurs and small business owners, the topic of content marketing is often the most daunting. As we discussed in our Part 1 blog,...

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Which tools can help you sell your goods and services?

In our previous post, we discussed how to promote your business on social media.  Now that your social media accounts are ready to go, how...

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How to promote your business on social media

Our last post discussed how to create a Facebook page; now we’ll cover how to actually promote your business on social media.  Once your social...

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Pros and cons of starting a Facebook page

In our last post, we discussed how to create and manage a newsletter. In this blog, we’ll focus on the next step — the pros...

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How to Create a Newsletter People Love

Email marketing tools have made sending a newsletter easier than ever. Unfortunately, creating one that people actually read and enjoy is still no simple task....

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How to Create High Performing Facebook Lead Generation Ads

Leads. We want them and we want them now. In fact, we want them so bad we’re ready to spend days creating the best pieces...

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Six Reasons Why Video Content Marketing is More Important Than Ever

It’s well known that content marketing is an effective way to build your brand and reach your target audience. One form of content marketing that is growing...

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How to develop a compelling content marketing strategy

Content marketing can help your business reach its goals. However, before starting to create content, it’s important to put in place an effective content marketing plan....

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Six B2B Content Marketing Best Practices You Need to Start Using Today

Content marketing is useful for both B2C and B2B businesses. However, there are differences in the way B2B and B2C companies should implement content marketing strategies. This...

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How to Create a Customer Acquisition Funnel Template

For most businesses dedicated to long-term growth, improving customer acquisition and retention is both a typical and necessary goal. There are various strategies that define...

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5 examples of simple customer retention strategies

For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many...

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What is User Behaviour Analytics and How Can it Benefit Your Business?

User Behaviour Analytics (UBA) refers to the kind of data analytics that provide insights into the actions of prospects and customers when interacting with your...

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Word-of-Mouth Marketing: How to Create an Impactful Strategy

A good word-of-mouth marketing strategy results in new customers at very little cost to your business. It’s a type of marketing that any company will...

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