Marketing Success - Page 4 of 6

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A Guide to Email Marketing List Hygiene

Marketing Success

The most common email delivery and inbox placement problems stem from sender reputation, which is a measure of your trustworthiness as a sender. Aside from not obtaining...

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Avoiding Spam Keywords and Their Origins

Marketing Success

Has your marketing email ever been delivered to the junk folder? While sender reputation is the most common and likely cause, spam keywords are another factor in...

7 Creative Ways to Build Your Email List

Marketing Success

Many businesses find it challenging to build their email lists. The familiar approach is to offer people a free gift or a subscription to your...

Best Practices for Sending Email

Using email sending best practices like obtaining explicit permission and maintaining a clean marketing list will do wonders for your sender reputation, but you’ll still need to make sure...

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Ready to celebrate Get to Know Your Customers Day?

As you may know, the 15th of April is “Get to Know Your Customers Day,” and this national day is the perfect time for business...

4 ways marketing automation can improve your customer retention

Even smart businesses sometimes make the mistake of believing that, once they persuade a prospective customer to buy their products or services, their job with...

7 Ways to Get More Engagement on Social Media

If you're trying to engage better with your social media followers, you may need to start doing things differently. Almost every business today has a...

What is A/B testing and how can it increase engagement for your business?

Marketing Success

A/B testing, or as it is sometimes referred to, split testing or bucket testing, is a marketing method which involves implementing a piece of content...

5 Ways Marketing Automation Can Help Your Business Boost Revenues and Grow

Imagine this scenario: you want to purchase new tablets for your sales team, so you enter the necessary search terms into Google. One search result takes...

Email Marketing vs Marketing Automation: Are they the same?

A common misconception among business owners is the variances between email marketing and marketing automation. For example, small business owners who are working to grow...

What is PPC marketing and how can it benefit your business?

Marketing Success

PPC marketing refers to Pay Per Click marketing. This involves setting up targeted ads for which you pay each time a potential customer clicks the...

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What is drip marketing and when should you use it?

Marketing Success

The term ‘drip marketing’ refers to a communication strategy based on sending a series of pre-designed, automated messages to customers and prospects at specific intervals. Due...

What is a lead capture form?

This article will explain what a lead capture form is and how to use it to generate more leads. If you have a website for...

10 marketing tools for your business growth

Marketing Success

You may have heard the cliché that business is a contact sport where grit and determination separates the winners from the losers. And it is,...

Revitalise Your Small Business Part 3: How to Create More Efficient Marketing Campaigns

Creating and running a marketing campaign can feel like an overwhelming task, especially for small business owners who already have a lot on their plate....