Email marketing is invaluable for helping financial advisors cultivate long-term clients and provide them with lasting, tangible value. But how can you ensure your emails...
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It’s well established that marketing automation helps businesses drive growth. In fact, businesses using marketing automation have experienced a 451 percent growth in qualified leads...
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Marketing is essential for all companies, but especially so for small businesses to compete with larger, household brands in today’s dynamic landscape. And marketing includes...
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Are you hesitant to use email marketing because it feels intimidating? You’re not alone. Many of our customers have expressed the same reservations - that...
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It can be tempting to think an email marketing strategy is outdated and irrelevant. Some may say that nonprofits should focus more on upping their...
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Every real estate professional knows that the current housing market is hotter than ever. In fact, some analysts say the market has already hit growth...
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Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour. Marketing automation, on the other...
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If you’re a small business owner, you know how important it is to get the right people to your website when it comes to making...
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These days, marketing is all about data—and for good reason. Having data to back up strategies, suggestions, and claims gives marketing a seat at the...
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What is email deliverability? Picture this scenario: you’ve crafted the perfect email copy, you’ve spent hours working on creating a beautiful, on-brand design, and you’ve...
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Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models...
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Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target...
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Have you ever subscribed to an email campaign through a form that says simply “Sign up for our newsletter?” What did you expect to receive?...
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Do you have an old marketing list? Maybe you haven’t been sending email marketing for a while, or maybe you’ve found an old list tucked...
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Imagine this scenario: an attacker uses an automated program, or bot, to fill out your email marketing subscription form with another person’s email address (or...
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