Marketing Success

How to use LinkedIn to grow your small business (5 easy steps)

Marketing Success

Did you know that 53 percent of Americans earning more than $100,000 a year are on LinkedIn? It's a social media platform where decision-makers, entrepreneurs,...

An illustration of a woman working on her laptop looking at charts and graphs

What is a Facebook pixel and how do you create it?

Marketing Success

In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for...

An illustration of a woman sitting on a sidewalk in front of her business talking into a bullhorn

4 Must-Have Social Media Marketing Tools for Your Small Business

Marketing Success

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership? The reach...

Wp Thank You

Marketing Success

Thank You! Your social media marketing best practice guide is ready to download: Download your guide Did you know? Act! offers highly rated and proven...

Social Media Marketing Best Practices

Marketing Success

Social Media Marketing Best Practices A free guide to help you jumpstart your social media marketing strategyAbout this templateWith key insights and best practices, this...

an illustration of a comoputer screen with a robot on it and icons floating around it

Automating Your Marketing Analytics: How to Do It Right

Marketing Success

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s...

an illustration of of a technology and marketing metrics on a dashboard

The future of AI in marketing

Marketing Success

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry? Based on what we’ve seen since the launch...

The Ultimate Content Calendar and How to Use It

Marketing Success

If you want to take your content marketing strategy to the next level, you’ll need a plan. A key part of any content marketing plan...

an illustratin of a person sitting at a deesk writing an email with an arrow pointing from the email to another person standing nearby

Are you ready for marketing automation?

Marketing Success

The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet,...

Illustration of a person standing in front of graphs looking through a magnifying lens depicting measuring performance.

How To Measure Email Marketing Success [KPIs & Metrics]

Marketing Success

What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email...

An illustratin of a person standing in front of a dashboard with metrics and graphs

Data-driven marketing: A guide for today’s SMBs

Marketing Success

Do you know the biggest difference between successful and failed marketing campaigns? Data-driven decision-making. Modern-day marketing isn't about following your gut feeling or pursuing ideas...

illustration of a woman sitting in front of graphs and charts

How to Personalise Your Marketing With CRM and Automation

Marketing Success

Did you know that 76 percent of consumers say they're more likely to buy from brands that offer a personalised experience? To make your customers feel...

Illustration of a person leaning against a mobile device and holding a laptop with sentiment and social media icons floating around.

How to grow your SMB with SMS Marketing

Marketing Success

In today's internet-savvy world, there's no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and...

illustratio of a person leaning against a large globe while looking at a mobile device - depicting global connections

6 Networking tips for entrepreneurs to build profitable relationships

Whether you’re trying to raise funds for your startup, partner with established companies, or find mentors, knowing the right people will make your job much...

a decorative illustration showing a robot pointing to marketing ads

6 2023 Marketing Trends You Can’t Ignore

Marketing Success

Blackberry, Nokia, Kodak, Toys-R-Us — what's common among these companies who were once giants in their industries? They failed to innovate and evolve with changing...