Marketing Success

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What is a Facebook pixel and how do you create it?

Marketing Success

In a recent survey by Statista, 86 percent of respondents reported using Facebook for marketing. That makes it the most popular social media platform for...

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4 Must-Have Social Media Marketing Tools for Your Small Business

Marketing Success

Did you know that in 2025, the number of monthly users on social media channels in the US will surpass traditional television viewership? The reach...

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Marketing Success

Thank You! Your social media marketing best practice guide is ready to download: Download your guide Did you know? Act! offers highly rated and proven...

Social Media Marketing Best Practices

Marketing Success

Social Media Marketing Best Practices A free guide to help you jumpstart your social media marketing strategyAbout this templateWith key insights and best practices, this...

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Automating Your Marketing Analytics: How to Do It Right

Marketing Success

In an ideal world, your target customers would be upfront about why they engaged (or didn’t) with your latest marketing campaign. But the reality? It’s...

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The future of AI in marketing

Marketing Success

Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry? Based on what we’ve seen since the launch...

The Ultimate Content Calendar and How to Use It

Marketing Success

If you want to take your content marketing strategy to the next level, you’ll need a plan. A key part of any content marketing plan...

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Are you ready for marketing automation?

Marketing Success

The stats around marketing automation make a compelling case for its use. Studies show that effective automation can improve productivity and increase marketing ROI. Yet,...

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How To Measure Email Marketing Success [KPIs & Metrics]

Marketing Success

What digital marketing channel has an ROI of 3500%, is entirely under your control, and can be leveraged whenever you want to drive sales? Email...

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Data-driven marketing: A guide for today’s SMBs

Marketing Success

Do you know the biggest difference between successful and failed marketing campaigns? Data-driven decision-making. Modern-day marketing isn't about following your gut feeling or pursuing ideas...

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How to Personalise Your Marketing With CRM and Automation

Marketing Success

Did you know that 76 percent of consumers say they're more likely to buy from brands that offer a personalised experience? To make your customers feel...

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How to grow your SMB with SMS Marketing

Marketing Success

In today's internet-savvy world, there's no dearth of ways to stay connected with your target audience. The options are aplenty, from social media platforms and...

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6 Networking tips for entrepreneurs to build profitable relationships

Whether you’re trying to raise funds for your startup, partner with established companies, or find mentors, knowing the right people will make your job much...

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6 2023 Marketing Trends You Can’t Ignore

Marketing Success

Blackberry, Nokia, Kodak, Toys-R-Us — what's common among these companies who were once giants in their industries? They failed to innovate and evolve with changing...

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Tips for Marketing Your Start-up or SMB on a Small Budget

Marketing Success

The last few years haven't been easy for small business owners. The pandemic, geopolitical issues, supply chain disruptions, soaring interest rates, and high inflation have...