Customer Experience

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Fostering a Customer-Centric Strategy: Your Guide to Delighting Customers in 2024

Customer Experience

Are you looking for ways to minimise churn rates and win more loyal customers? Or perhaps, you want to boost the return on investment (ROI)...

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Leveraging Customer Feedback Loops for Enhanced Understanding of Customer Needs

Customer Experience

What happens when businesses stop listening to their customers? Better competitors replace them. Blackberry, Yahoo!, MySpace, and, more recently, Facebook are classic examples. The data...

3 Ways Marketing Automation Improves Customer Experience

Customer Experience

Did you know that the estimated number of small businesses in the US is 31.7 million? Additionally, they make up 99.9% of all the firms...

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How to build deeper customer relationships to outperform your competition

Professional services span a vast range of businesses, from legal, financial, and business consulting to creative designers and architects. Although all of these business models...

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How to Build Customer Loyalty with Marketing Automation

What is customer loyalty and why is it important? Building customer loyalty is one of the biggest challenges for every small business today. How do...

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Ready to celebrate Get to Know Your Customers Day?

As you may know, the 15th of April is “Get to Know Your Customers Day,” and this national day is the perfect time for business...

It’s 2021: How are you reconnecting with customers?

Customer Experience

The 2020 pandemic affected everyone in some capacity, in every part of the world and now businesses are focusing on ways to reconnect with their...

How to break up with bad customers: Saying “bye” without burning bridges

Customer Experience

No entrepreneur or small business owner starts a company with the intention of turning away customers. If anything, small businesses are more likely to take...

How to identify (and keep!) your most valuable customers

Customer Experience

Ok, let’s be honest: Some customers are simply worth more to your business than others. These high-value customers do more than just buy your products...

10 Techniques to Build Customer Loyalty

You’re wondering how to get customers to buy from you on a regular basis but you’re not sure how to get started? In this article,...

A Simple Guide to Improving Your Customer Experience Management

Customer Experience

We’ve looked at how your customer experience strategy is important to attracting more customers and making more sales. But how exactly do you ensure that...

4 Effective Customer Journey Map Examples

Customer Experience

As part of a series of articles we have written on customer journey mapping, we are introducing some techniques designed to help readers to create...

5 examples of simple customer retention strategies

For your business to grow and thrive you need to retain existing customers while continuing to acquire new ones. While the acquisition is what many...

How to Create a Customer Journey Map

Customer Experience

We have covered the powerful process of customer journey mapping in a series of articles which include details on what a customer journey map is, some...

5 tips on how to re-engage your customers for better retention

Customer Experience

Customer retention is as important for a business as customer satisfaction, if not more. To put things in perspective, a research conducted by folks over...