How to Run More Effective Marketing Campaigns Using Asset Tracking

Asset tracking is a powerful marketing automation feature that tracks engagement with marketing assets such as PDFs, videos, and webpages. Using asset tracking can help you create more engaging customer and prospect campaigns, generate leads, and optimise sales follow-up.

About this recorded webinar

In this 14 minutes on-demand webinar we will cover:

  • What asset tracking is and how it can help you create more effective marketing campaigns.
  • What analytics you can track to gauge the effectiveness of your marketing assets.
  • How to use pop-up forms on your marketing assets to generate leads.
  • How to automate sales activities after one of your contacts has interacted with one of your assets.

About the Presenter

Brent Milner, Training Consultant

Brent is a highly experienced CRM & Marketing Automation specialist at Swiftpage. He helps users familiarise themselves with the Act! products and shows them how to better manage their sales and marketing activities.

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