Take control of 2025! Get 10% OFF* Act! when you use code: ACTNY2025. Sign up today – offer ends soon!

Act! gives real estate businesses the tools they need to succeed.

Growing your real estate company is easier than you think with the right CRM software for real estate agents.

Act! includes powerful CRM, marketing automation, and lead management tools in one, empowering you to manage your properties better, optimize your productivity and follow up with potential buyers and sellers.

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Join 800,000+ happy Act! users today

"I have been using Act! for over 20 years and love the customizable front end and the flexibility."
"I like the configurability of Act!. We have used it for over 15 years and tailored it to reflect the data we need."
"I really love the Marketing Automation which allows me to quickly and easily send email campaigns to targeted audiences."
"I've depended on Act! since the beginning. It remains the hub for managing the many relationships under my watch."
"The best tech support people!"

Looking for value? See how Act! compares.

Act! is the leading CRM system with an integrated marketing automation platform for small and midsize businesses, providing more CRM and marketing features for the price point. See for yourself!

$30
user/mo billed annually
  • Act! Premium Cloud
  • Full-featured CRM + Marketing Automation
$100
user/mo
billed annually
Salesforce Pro Suite
Your savings with Act! 70%
$85
user/mo
billed annually
SugarCRM Advanced
Your savings with Act! 65%
$35
user/mo
billed annually
Zoho CRM Enterprise
Your savings with Act! 14%
$249
user/mo
billed annually
Keap Pro
Your savings with Act! 88%

"It's a pleasure working with Act!"

"I consider Act! a solution partner that has helped me build my business. I couldn’t have done it without a strong CRM. I’ve tried others over the years, like Goldmine (in the old days), Microsoft Dynamics CRM (a disaster for me), and most recently Monday.com CRM, and I always go back to my basics in Act! and get the job done. Updates have always been meaningful, especially incorporating its social media and marketing platform. Most helpful is its tech support. Reps answer questions thoroughly and are knowledgeable of Act! for both online and desktop applications."
Anthony N, Small Business Owner
G2 Review

Act! CRM software for real estate brokers helps you sell more properties.

Marketing Automation

Easier marketing.

  • Develop and maintain meaningful relationships with buyers and sellers using customized communications.
  • Benefit from easy-to-build email campaigns and customized email templates that are sent when specific triggers occur.

Lead Management Software

More leases and sales.

  • Act! is an easy-to-use real estate lead management software that allows you to manage your leads using a simple, out-of-the-box sales process or one you configure to fit your business.
  • Accurately forecast future pipeline and revenues.

Customer Management

Happier buyers and sellers.

  • Stay on top of your customers and leads by easily accessing personalized information about them including past purchases, home equity, and listing price information.
  • Improve customer service with a 360-degree view of every customer account.

Activity Management

Less busywork.

  • Eliminate time-consuming manual tasks and paperwork.
  • Customizable reports and easily accessible records help you stay organized and focused on the most important tasks.

Why choose Act!

The total relationship package.

The total relationship package.

Powerful CRM and marketing automation in one.
Unparalleled SMB know-how.

Unparalleled SMB know-how.

Put your trust in the most capable hands.
Unmatched flexibility and choice.

Unmatched flexibility and choice.

Act! accommodates all the unique ways you work.
0+
years in business
0%
customer satisfaction
0+
users worldwide

What Act! customers are saying

“I’m good at what I do because I have an incredibly thorough system with Act! right at the core of my business.”
Gretchen Osgood
Realtor, Principal Broker, Hawaiian Isle Real Estate
“If I didn’t have it, I’d be lost. I wouldn’t know where to turn. My Act! as a resource is worth at least $500,000 to me.”
Hal Hanstein
President, Cardinal Realty Group

Affordable plans that fit the unique ways you work.

Experience a feature-rich, customizable CRM and Marketing Automation platform with flexible deployment options.

Most Popular
Act! Premium Cloud
CRM + Marketing Automation*
$30

$40 (w/desktop sync)

USD/user/mo
(billed annually)

Choose Cloud to enjoy the convenience and peace of mind of a cloud-based solution where we handle all the technical details.

  • Immediate, browser-based access
  • Word-class, secure hosting
  • Automatic updates and backups
  • Optional desktop sync
Act! Premium Desktop
 
$39

USD/user/mo
(billed annually)

Choose Desktop if you want to experience the security and control of an on-premise solution where you deploy and manage the software.

  • Networked and offline access
  • Self-managed security
  • Complete control of updates
  • Compatibility w/ desktop add-ons

Integrate with the apps and tools you love.

Outlook CRM

Outlook CRM

Streamline workflows and maintain a complete record of email exchanges with seamless Microsoft Outlook integration.
Act! Mobile Apps

Act! Mobile Apps

Stay connected while on the go from any Apple iOS or Android device with Act! Mobile Apps.
Custom Tables

Custom Tables

Bring complex data sets, unique business processes, and specialized industry practices together with Custom Tables.

Customers love our award winning software!

*New direct US and UK customers only. 10% off based on MSRP for Act! Premium Cloud or Act! Premium Desktop. Discount may apply to a single or multi-year term. Promo code must be provided at time of order. Discount cannot be combined with other promotions. Offer expires January 31, 2025.